International fashion company Burberry was once plagued with links to the ‘chav culture’. However, with a growing presence outside of Europe and a popular celebrity endorsed advertisement campaign their first half trading update reveals the company has had a 21% reported increase in revenue in the six months leading up to 30 September 2010. Here is a timeline documenting the progress of the company:
1856: Company established by 21-year-old Thomas Burberry.
1891: First store opened in Haymarket, London.
1920: The Burberry check was registered as a trademark and added to all trench coats.
1955: Burberry is taken over by Great Universal Stores (GUS).
2005: Demerger between Burberry and Great Universal Stores (GUS).
2008: Burberry shares fall 18.5% as profits decrease.
2009: Burberry announces its factory in Rotherham, South Yorkshire will be closing and some staff at other factories will be made redundant costing up to 290 jobs. The company makes a pre-tax loss of £16.1m in the first half of the year. Harry Potter star Emma Watson fronts a new popular advertising campaign for the company. Previous campaigns featured Kate Moss and Agyness Deyn.
2010: Burberry buys out its franchisees in mainland China in order to gain a greater control over marketing. Burberry returns a pre-tax profit of £166m in the first half and targets expansion.