This week Bauer Media announced that it was suspending more! Magazine after 25 years of publication. Some embraced the news saying that these women’s magazines promote negative lifestyle choices but others stated their fears that this wouldn’t just be the beginning of the end for young adult magazines but of the production of print magazines in general.
Reports have stated that more! Magazine was suspended due to a significant drop in readership over the last year. According to the Audit Bureau of Circulations (cited in The Guardian), for the final half of last year the magazine had an average weekly circulation of 92,459, compared to 200,000 in 2007 and 300,000 in 2000.
There’s no denying that the decline in print sales is due to the increase in online writing. Bloggers and online magazines are now prominent outlets for the 24 hour news (or gossip if you will) cycle. If people want celebrity news, it’s now readily available online from a number of popular blogs. News hits Twitter quicker than anywhere else and with increased engagement with readers, online writers are far more personable than an unnamed person in a magazine.
Some publications have adjusted to these changes – Company Magazine place a lot of emphasis on fashion bloggers, promoting them on their website and in their magazine, but it remains to be seen if this will be enough.
Whilst I’m the first to admit that it’s easy to fall into the trap of visiting a magazine’s website then not feeling the need to buy the magazine itself, I’ll be sad to see more! Magazine go. Regardless of what people say about the influence of the magazine industry on young girls, for me, more! inspired positive career choices, embraced women from all walks of life without judgment and looked at sensitive issues that many women struggle with whilst always maintaining the magazine’s infamous witty humour.
Hopefully other magazines will be motivated to adapt following the news of more!’s cease in production by embracing the digital age and working on what readers want and what will encourage them to remain loyal to the print format.