more! Magazine Suspended after 25 years

More Magazine Suspended

This week Bauer Media announced that it was suspending more! Magazine after 25 years of publication. Some embraced the news saying that these women’s magazines promote negative lifestyle choices but others stated their fears that this wouldn’t just be the beginning of the end for young adult magazines but of the production of print magazines in general.

Reports have stated that more! Magazine was suspended due to a significant drop in readership over the last year. According to the Audit Bureau of Circulations (cited in The Guardian), for the final half of last year the magazine had an average weekly circulation of 92,459, compared to 200,000 in 2007 and 300,000 in 2000.

There’s no denying that the decline in print sales is due to the increase in online writing. Bloggers and online magazines are now prominent outlets for the 24 hour news (or gossip if you will) cycle. If people want celebrity news, it’s now readily available online from a number of popular blogs. News hits Twitter quicker than anywhere else and with increased engagement with readers, online writers are far more personable than an unnamed person in a magazine.

Some publications have adjusted to these changes – Company Magazine place a lot of emphasis on fashion bloggers, promoting them on their website and in their magazine, but it remains to be seen if this will be enough.

Whilst I’m the first to admit that it’s easy to fall into the trap of visiting a magazine’s website then not feeling the need to buy the magazine itself, I’ll be sad to see more! Magazine go. Regardless of what people say about the influence of the magazine industry on young girls, for me, more! inspired positive career choices, embraced women from all walks of life without judgment and looked at sensitive issues that many women struggle with whilst always maintaining the magazine’s infamous witty humour.

Hopefully other magazines will be motivated to adapt following the news of more!’s cease in production by embracing the digital age and working on what readers want and what will encourage them to remain loyal to the print format.

Review: The L.A. Candy Series by Lauren Conrad

Lauren Conrad – reality television star, fashion designer and now author?

 

Los Angeles is all about hot clubs, cute guys, designer … everything. Nineteen-year-old Jane Roberts and her BFF, Scarlett, can’t wait to start living it up. And when a TV producer wants them to star in a “reality version of Sex and the City,” they can hardly believe their luck. Their own show? Yes, please!

Soon Jane is television’s hottest star and she’s lapping up the VIP treatment with her entourage of new pals. But those same friends are also angling for a piece of her spotlight. In a city filled with people chasing their dreams, it’s not long before Jane realises that everyone wants something from her and nothing is what it seems to be.

Any regular readers of this blog will know I’m a fan of reality television, so when I found out Lauren Conrad, star of my favourite reality shows Laguna Beach and The Hills, was releasing a fictional book series based on a group of girls who are discovered in LA to star on new reality show LA Candy I had to try it out.

Sure, she claims it’s fictional, but the girls in the book share very similar characteristics to those that have appeared in the shows’ with Conrad and she has admitted herself she “relates” to lead character Jane Roberts. Surely then, it’s not a coincidence that the character Jane is featured in many situations and scenarios that have been encountered by Conrad herself since being in the public eye.

Many cynics will say that Conrad did have a collaborator when writing the books, but many public figures do these days. My biggest complaint about all three of the books in the series is that they provide only a quick read. (I managed to read one of them over two days) However, the reads are entertaining and enjoyable none-the-less. The popularity of the series is also shown through the amount of book sales, the first book in the series was number 1 in the New York Times Bestseller list.

It will never be said that this book series is a great work of fiction, but it is fair to say that it is filled with characters that you can relate to and a world in which you can immerse yourself in, you really do relate to the characters.

My favourite character is Scarlett Harp, Jane’s best friend, as you really see her character develop throughout the series. She falls in love for the first time, deals with friendship issues in dignified way and is supportive of the other characters. The sickingly sweet Gaby provides the light-hearted entertainment as a ditzy airhead who eventually gets sucked into the Hollywood scene. The final “star” of LA Candy is Madison, a girl desperate for the limelight at any cost, literally, as she has spent thousands on plastic surgery to perfect her look, although she doesn’t go unnoticed by all the ghosts from her past …

I would definitely recommend this book to any fan of reality television as it gives a great insight into the behind-the-scenes elements of filming reality television, such as how to shoot different angles of the same event and also the problem the girls’ have with the microphones and how they can’t ever really get away from the ever-watching producers of the show.

Rating: 3 1/2 stars

Click on the photos to buy these Lauren Conrad books:

Timeline: History of Burberry

Kate Moss in a previous Burberry campaign [Image: Burberry]

International fashion company Burberry was once plagued with links to the ‘chav culture’. However, with a growing presence outside of Europe and a popular celebrity endorsed advertisement campaign their first half trading update reveals the company has had a 21% reported increase in revenue in the six months leading up to 30 September 2010. Here is a timeline documenting the progress of the company:

1856: Company established by 21-year-old Thomas Burberry.

1891: First store opened in Haymarket, London.

1920: The Burberry check was registered as a trademark and added to all trench coats.

1955: Burberry is taken over by Great Universal Stores (GUS).

2005: Demerger between Burberry and Great Universal Stores (GUS).

2008: Burberry shares fall 18.5% as profits decrease.

2009: Burberry announces its factory in Rotherham, South Yorkshire will be closing and some staff at other factories will be made redundant costing up to 290 jobs. The company makes a pre-tax loss of £16.1m in the first half of the year. Harry Potter star Emma Watson fronts a new popular advertising campaign for the company. Previous campaigns featured Kate Moss and Agyness Deyn.

2010: Burberry buys out its franchisees in mainland China in order to gain a greater control over marketing. Burberry returns a pre-tax profit of £166m in the first half and targets expansion.

Emma Watson in the 2010 Burberry campaign [Image: Burberry]