Crowd funding is the process in which individuals can donate money to people and organisations to help them achieve their goals. It has long been associated with the arts, specifically with unsigned musicians or filmmakers, who ask their fans to help fund their projects.
These funding websites, such as Kickstarter and IndieGoGo, frequently reward donators with perks and rewards for their financial contributions.
In the past, these websites were predominantly used by those who were relatively unknown, but recently they have become a source of backing projects made by well known organisations and filmmakers.
Since the cancellation of television series Veronica Mars in 2007, fans have been campaigning for series creator Rob Thomas to make a film version of the show. Both Thomas and actress Kristen Bell had expressed their interest in doing so but Warner Brothers, the show’s production company, opted not to fund the project.
Following persistence from Thomas and Bell, Warner Brothers agreed that should they find a way to provide funding for the film, they would back it. The pair organised a profile on Kickstarter with an objective of raising $2,000,000, the highest ever goal on the website, to be reached by April 12th. At the time of writing this article, with 18 days left to go, they have surpassed their aim and $3,872,624 has been pledged.
Due to the Kickstarter funding campaign, a Veronica Mars film is going into production this summer [Image: Kickstarter]
With the target being reached, the production of the film will now happen, with contributors winning rewards including scripts, limited edition t-shirts, DVDs, signed posters, twitter follows, premiere tickets and even a speaking role in the movie.
Due to the support of the Veronica Mars movie project, the rumour mill has been going wild with the possibility of other defunct television shows being able to make films through fan funding. Shows including Pushing Daisies, Chuck and Firefly are now all being rumoured for revival.
The biggest issue with the increased interest in fan funded films is the fact that, should these higher budget films be successful, it will be a more frequented method of covering production costs and smaller independent projects may get overlooked.
When big production companies are already involved with the film’s development, it does feel like an elaborate ploy for these corporations to earn extra money and it is a shame that people are likely to be more willing to contribute to these ventures than those with absolutely no means of funding their projects without extra support.
Furthermore, this method of funding changes the whole viewing experience for film fans. Rewards are there to ensure that financial contributors aren’t taken advantage of, but the process still holds great risk – what if the production doesn’t deliver with its promises and, more importantly, what if the fans who contribute towards the project aren’t happy with the final result?
Fans will be donating a lot of money to the film, what with the initial funding pledges, cinema trips and the purchase of dvds and merchandise, these contributors will therefore expect a lot from the final product and so they should.
I guess it comes down to Veronica Mars to set the precedent but, because of the media attention of the project and the persistence of fans, it seems likely to be a commercial success, which may mean film fans could soon have a more active role in the production of higher budget films, whether this is for the best or not.