Crowd Funding: How Veronica Mars Could Change the Film Industry

Crowd Funding

Crowd funding is the process in which individuals can donate money to people and organisations to help them achieve their goals. It has long been associated with the arts, specifically with unsigned musicians or filmmakers, who ask their fans to help fund their projects.

These funding websites, such as Kickstarter and IndieGoGo, frequently reward donators with perks and rewards for their financial contributions.

In the past, these websites were predominantly used by those who were relatively unknown, but recently they have become a source of backing projects made by well known organisations and filmmakers.

Since the cancellation of television series Veronica Mars in 2007, fans have been campaigning for series creator Rob Thomas to make a film version of the show. Both Thomas and actress Kristen Bell had expressed their interest in doing so but Warner Brothers, the show’s production company, opted not to fund the project.

Following persistence from Thomas and Bell, Warner Brothers agreed that should they find a way to provide funding for the film, they would back it. The pair organised a profile on Kickstarter with an objective of raising $2,000,000, the highest ever goal on the website, to be reached by April 12th. At the time of writing this article, with 18 days left to go, they have surpassed their aim and $3,872,624 has been pledged.

Due to the Kickstarter funding campaign, a Veronica Mars film is going into production this summer [Image: Kickstarter]

Due to the Kickstarter funding campaign, a Veronica Mars film is going into production this summer [Image: Kickstarter]

With the target being reached, the production of the film will now happen, with contributors winning rewards including scripts, limited edition t-shirts, DVDs, signed posters, twitter follows, premiere tickets  and even a speaking role in the movie.

Due to the support of the Veronica Mars movie project, the rumour mill has been going wild with the possibility of other defunct television shows being able to make films through fan funding. Shows including Pushing Daisies, Chuck and Firefly are now all being rumoured for revival.

The biggest issue with the increased interest in fan funded films is the fact that, should these higher budget films be successful, it will be a more frequented method of covering production costs and smaller independent projects may get overlooked.

When big production companies are already involved with the film’s development, it does feel like an elaborate ploy for these corporations to earn extra money and it is a shame that people are likely to be more willing to contribute to these ventures than those with absolutely no means of funding their projects without extra support.

Furthermore, this method of funding changes the whole viewing experience for film fans. Rewards are there to ensure that financial contributors aren’t taken advantage of, but the process still holds great risk – what if the production doesn’t deliver with its promises and, more importantly, what if the fans who contribute towards the project aren’t happy with the final result?

Fans will be donating a lot of money to the film, what with the initial funding pledges, cinema trips and the purchase of dvds and merchandise, these contributors will therefore expect a lot from the final product and so they should.

I guess it comes down to Veronica Mars to set the precedent but, because of the media attention of the project and the persistence of fans, it seems likely to be a commercial success, which may mean film fans could soon have a more active role in the production of higher budget films, whether this is for the best or not.

Everything You Need To Know About Monsters University

Mike and Sulley return as teenagers in 'Monsters University'

Mike and Sulley return as teenagers in ‘Monsters University’

It’s hard to believe that we were first introduced to Mike and Sulley from Monsters Inc. a little over eleven years ago.

The loveable duo captivated hearts as their friendship, and careers as professional ‘Scarers’ in parallel city Montropolis, were put to the test when they accidentally let a human, Boo, through to their world. The story followed Mike and Sulley as they attempted to keep Boo secret and return her to her own world.

This Summer a prequel, Monsters University, is being released and will show Mike and Sulley during their university years and explain that, despite their closeness in Monsters Inc., they weren’t always friends. 

Here’s the low-down on what we know about the prequel so far:

It’s been a long time coming…

Plans for a second Monsters Inc. film have been in process since 2005, however, disagreements between then-Disney CEO Michael Eisner and Pixar CEO Steve Jobs caused issues. Changes in management at Disney and renewed negotiations led to the confirmation of a Pixar-made film in 2012.

In a screenshot from the film we see villain Randall is featured in the film. [Image courtesy of www.filmofilia.com]

In a screenshot from the film we see villain Randall. [Image courtesy of http://www.filmofilia.com]

Many of the characters from Monsters Inc. will be returning…

John Goodman (Sulley), Billy Crystal (Mike), Steve Buscemi (Randall), Jennifer Tilly (Celia), Frank Oz (Jeff Fungus) and John Ratzenberger (the Abominable Snowman) are all reprising their roles for the sequel. Kelsey Grammer will replace James Coburn as Henry J. Waternoose III following Coburn’s death in 2002. Unfortunately, it doesn’t look like Boo will be returning.

New additions to the cast include Ken Jeong as a character named Mack, Rob Riggle as a character named Jenny and national treasure Helen Mirren will appear as head of the school Dean Hardscrabble.

You can enroll too…

In order to prepare for the film release, Pixar have revealed a fully functional website for Monsters University

The website is presented as the university’s own and includes admission information, campus news and a store where you can buy merchandise.

Here are some of my favourite elements of the website:

The website features many humorous articles including "Excel at the Art of Extreme Creepiness"

The website features many humorous articles including “Excel in the Art of Extreme Creepiness”

Comments by “students” are the kind of sickingly sweet quotes found in actual university prospectuses

A short film will be released alongside it…

As is the case with it’s predecessor, Monsters University has a short attached to it for it’s theatrical release. The short in question is The Blue Umbrella, directed by Saschka Unseld and produced by Marc Greenberg.

According to The Big Cartoon Database, the synopsis is as follows:

Amidst the rain in a singing city, two umbrellas– one blue, one red– fall eternally in love. The blue umbrella notices and takes a shine to the red umbrella. Distance and natural forces halt their attraction, but objects on the street- such as construction signs and a mailbox- come to life to help bring them together again.

The film will be featured in Disney Infinity…

If you’ve yet to hear about Disney Infinityit is the upcoming video game that uses collectable figurines of Disney characters that are then virtualised into the game. These virtual characters are then available to interact with in the game.

Monsters University will be one of the worlds in the game and Sulley, Mike and the Abominable Snowman will all be featured characters. The game will see these characters interact with other Disney elements and although marketed for kids, I can’t wait to hear more information about it. Check out some screenshots below:

Sulley and Mike appear in their Disney Infinity set

Sulley and Mike appear in their Disney Infinity set

Mike and Sulley will also play alongside other famous Disney characters

Mike and Sulley will also play alongside other famous Disney characters

The UK will need to wait until 12th July to see it…

Whilst Monsters University is set to be released on the 20th/21st June in most countries, us poor Brits will have to wait a few more weeks to see the film. (Click here to see the scheduled release dates).

Until then, enjoy these trailers!!